Pocky x Calli:
Crunch Off Guilts
Campaign Branding Strategy - 2023
A practice project that revolves around the idea of collaborating two brands together to create a unique campaign.
The goal of this campaign is to promote a snacking and indulging experience, at the same time being a healthier option. Moreover, fun and playful visuals throughout the campaign are used to support the key message.
Post 1 — Introduction to the campaign, featuring the mascots that will be showcased all over the branding.
Post 2 — A visual reveal of the collaboration between Pocky & Calli.
Post 3.1 — The reveal of the new flavours, Crunch Off Guilts, has to offer. Followed by the four individual images, showing off the new packaging design.
3.2 — "Strawberry Fields"
3.3 — "So Matcha Better"
3.4 — "Cocoachella"
3.5 — "Mango Van Gogh"
Post 4.1 — Introduction to Crunch Off Guilts' tagline, 'Snack Without Apology!".
4.2 — Followed by the brief description of the campaign.
4.3 — Illustration of the mascots in a playful environment.
Post 5 — A 30 second promotional video showing a playful way of the journey of the two brands towards the collaboration.
Post 6 — Announcement of a custom music playlist in conjunction of the collaboration that is available to listen to in Spotify.
Post 7.1 — A reveal of the merchandise line up, leading to informing the audience about heading towards the campaign’s website.
7.2 — T Shirt
7.3 — Totebag
7.4 — Bucket Hat
7.5 — Informatory of the campaign's website.
Post 8 — A brief quote on the product, which is ‘healthier, just as good’; while having the mascots holding 1 stick of their individual flavours.
Post 9 — A comic-like announcement to inform the audience to subscribe to get exclusive news and offers through a newsletter.
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Cover Art for custom Spotify Playlist | Link to playlist
'Strawberry Fields'
'So Matcha Better'
'Cocoachella'
'Mango Van Gogh'
